Plan & Strategy

Before doing our music video, we have to some research. Research is always important to found what people think and also other aspects that will "weight" when it comes to produce the music video.
The group is planning to work with questionnaires, focus groups and also some secondary research. We will do 20 questionnaires which will be divided into 10 females and 10 males. The purpose of the questionnaires will be to find out what people want in music video. We will also conduct a focus which will gives a more in depth opinion of what people want exactly in music videos and also what people would put in the music music for our song. Secondary research will also be done to find out what audience we should focus on and also other aspects regarding music videos.

I will be in charge of conducting the focus group, however will also contribute and help on other task, such as making the questionnaire and handing them out.

Judimar will be in charge of making the questionnaires.

Taulant will be handing out the questionnaires and also helping out on the focus group.

This was a way that we defined to finish our research fast but efficiently.